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Title: Customer Relation Management
 Specialist
الشروط
Description:
Customer Relation Management Specialist
1. PRINCIPLE DUTIES:
Planning and delivering CRM strategies and campaigns which deliver incremental revenues, and encourage customer retention and customer loyalty.
Develop customer mapping analysing key touch points across booking process and travel journey to maximise commercial opportunities.
Work with external agency partners to ensure creative formats and content are tested and response/revenue optimised
Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
Ensuring the database is segmented effectively for targeted marketing activities.
Ensure coordinated planning with social platforms and digital marketing
Work closely with broader Marketing team and other key departments to ensure that CRM works effectively for all parts of the business - especially Call Centre, IT and Sales
Produce regular performance reports
2. PERSON SPECIFICATION (EXPERIENCE, QUALIFICATIONS,………ETC):
Work with Oracle CRM platform ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle
At least 3-5 years’ operating at manager level in a service industry – preferably in an airline/travel related business
Strong background in customer acquisition, re-engagement and retention strategies.
Degree educated with a minimum of a 2.1 in a marketing or related degree.
A good written and verbal communicator with collaborative personality.
Needs to be a positive self-starter.


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